Public relations for AI & technology companies
Your breakthrough deserves better than a press release nobody reads.
Sonic PR turns technical work into stories reporters actually want — launches, funding announcements, and thought leadership for companies building the AI era.
What we do
All services →Media relations
An always-on press function: relationships with the reporters covering AI, a monitored newsdesk, and pitches that respect both the journalist and the technology.
Product launches
From stealth exits to major releases: positioning, press materials, embargo strategy, and the launch-day war room that turns a ship date into a news moment.
Funding announcements
Rounds stopped being news years ago. We build the story around the round — traction, thesis, and what the capital unlocks — so the coverage outlives the funding cycle.
Thought leadership
Founder platforms that sound like the founder: bylines, podcast circuits, conference talks, and a point of view sharp enough to be disagreed with.
Analyst relations
Enterprise AI deals still route through analysts. We run the briefing cadence, evaluation submissions, and inquiry strategy that puts you in the reports buyers read.
Crisis communications
Model failures, safety incidents, security disclosures, viral pile-ons: a rehearsed playbook and a steady hand for the day you hope never comes.
The AI news cycle moves in hours, not weeks.
We run PR the way your team ships: monitored in real time, iterated fast, measured against outcomes — not activity reports.
Recent work
All case studies →Launches, funding rounds, and narrative turnarounds for companies across the AI stack.
Naming a category before the market did, then giving it away
Sold as evals tooling, Tessellate was one of forty. So we named the discipline instead, invited competitors into the vocabulary, and watched the market start using it in job postings.
26 stories using the category term in six months
Seventy-two hours: a clinical AI incident, handled in the open
A clinician posted screenshots of a hallucinated medication on a Thursday night. By Monday there was one tough, accurate story, a public incident report, and zero lost contracts.
72 hours from first post to public incident report
From stealth to nine launch-morning stories, with a benchmark reporters could rerun
An inference startup with a two-line website and a reproducible benchmark. We made the methodology the press kit and let reporters rerun the numbers themselves. Nine stories on launch morning.
9 launch-day stories
Latest insights
All insights →
When the Customer Won't Go On Record
Your best proof sits watermarked in the sales deck while coverage stays thin. Cohort math, background calls, and trend framing turn an unnameable deployment into press anyway.
The Open Release Is the Press Release
Open weights convert every claim in your launch post into something a stranger can check by tonight. Why the artifact is the campaign, and why you pitch the decision, not the model.
Where an AI Story Actually Breaks in 2026
Legacy tech press became the venue of record, not the venue of discovery. A layer-by-layer map of newsletters, podcasts, and video, and a sequencing pattern that runs opposite to the old embargo cascade.
Thirty minutes. Bring the thing you're building — we'll bring the story.
A working session on your announcement pipeline, not a sales pitch. If we're not the right fit, we'll say so and tell you who is.
Book a strategy call